As China continues its rise to prominence with its growing middle class, you can expect more and more companies to make an impact worldwide. Despite all of its recent economic achievements, China does not have many globally-established brands, as they are known for their manufacturing prowess instead.
Up until now, Chinese firms have focused on selling solely to those in China, rather than the rest of the world. And with approximately 1.4 billion people, who can blame them? But things are changing now and 2015 has been seeing the emergence of global auto manufacturers that are trying to make an impact in other parts of the world, including the United States.
Chinese Brands
Since most people are unfamiliar with these brands, here's a primer:
BYD Auto
First emerging in 2003, BYD Auto is the biggest and most advanced manufacturer of electric vehicles there. Its initials stand for “Build Your Dreams,” and it also is considered to be one of the biggest creators of phone batteries. Even Warren Buffet is a fan, as in 2008, his Berkshire Hathaway Inc. bought 10% of the company for $230 million.
In 2014, they opened a factory in Lancaster, California to manufacture electric buses. However, so far, they have not experienced much success, as there is a lack of interest and demand on the part of Americans at this time. Nonetheless, they are an ambitious agency with big goals.
Shanghai Automotive Industries Corp.
Holding the distinction of being the largest automaker in China, it is also state-owned. It is the manufacturing partner of General Motors and Volkswagen AG, as both companies have to work with SAIC based on law to sell vehicles in the country. While General Motors and Volkswagen have prospered, as they both sold over 1 million vehicles in 2014, SAIC has faced criticism from its government. Despite the revenues that they bring in through their partnerships, the government wants them to produce their original brands, which has proved to be a money-losing venture so far.
Dongfeng Motor Corp.
Another state-owned enterprise has partnerships with Nissan Motor, Honda Motor Company, and PSA Peugeot Citroen from France. In addition, it also produces its original trucks and buses. Because of its partnerships with Japanese brands, it experienced some difficulties in the previous year as consumers switched to buying more European brands instead. Nonetheless, it has an ownership stake in Peugeot and looks to expand its domestic Chinese offerings soon.
Great Wall Motors Ltd.
It came into prominence in 2013 due to an explosion in the sales of its original SUVs there. But since then, it has seen declining sales domestically. However, it is also perhaps the biggest exporter. Its Haval lineup of SUVs is sold in South Africa, Russia, Italy, and a couple of other developing countries. It has been criticized in China, though, for not being innovative enough and perhaps overpricing itself out of the market.
Geely Holding Co.
Geely is notable for being an independently-owned Chinese brand, rather than being state-owned. It is perhaps a sign of the future of the Chinese industry. Rather than forcing global companies to become partners to sell vehicles, it has outright purchased Volvo Cars. It still creates its original lineup, including the Gleagle and Englon. It is also a groundbreaking corporation in that it moved Volvos to the United States in 2015, which is a first.
Time will tell how successful brands are in introducing automobiles into the United States. They certainly have their work cut out for them with the immense amount of competition present!