When one considers the recent decline in the property brokerage sector, which was greater than 38 percent, the prospect of running a freight brokerage firm in today's market appears to be quite alluring.
Although you may believe that you are barely surviving as a freight broker or even that you are still in the danger zone, the reality is that the current environment is ideal for innovation.
The time to innovate and differentiate your company from those in your sector is now.
Think of the following ten suggestions as a jumping-off point for other business owners who, like you, are working hard to ensure the continued success of their company.
On this list, you'll find everything from straightforward yet forward-thinking tips you can implement right now to more involved methods to help your freight brokerage succeed over the long term.
1) Conceive the Best Possible Business Plan
If you are aware of all that goes into running your freight brokerage, you will find that managing it is much simpler. So create a comprehensive strategy for your company. It will address everything from the cost of an office to the cost of software and equipment to your long-term objectives.
A strategy of this nature will bring chances for optimization into sharper focus and will act as a road map leading to success. We strongly suggest using the handy online tool provided by the United States Small Business Administration (SBA) for developing a step-by-step business plan.
2) Make the Most of Smartphones and Devices
There's a good reason why smartphones are so popular these days: mobile apps. These clever little instruments can serve as a source of knowledge that will be very helpful to you while you carry out company analysis.
Applications that track locations using GPS, keep delivery records, and provide confirmations are indeed helpful; however, things start to become really interesting when even more site-specific apps are introduced, such as those that monitor things like fuel economy.
This kind of app gives a variety of statistics, which will bring a whole new degree of micromanagement to your operations. Learn everything you can about logistic mobile applications to start utilizing them as soon as possible.
3) Always Be Aware of Your Whereabouts
Do you consider your physical location when planning new business ventures or expanding existing ones? Have you had a look at the counties that are nearby? If not, you should most definitely consider doing so.
Forbes has compiled a list of the counties in the United States that are seeing the most rapid population growth, which might provide you with some suggestions for where to seek new customers.
The need for homes, furniture, automobiles, food, and drinks is gradually rising in these areas, which is exactly where the freight brokerage industry grows because of the demand.
4) Experiment with Different Freight Management Software
Mobile applications are a fantastic help for some jobs, but when it comes to in-depth administration, nothing tops freight management software. In order to improve the efficiency of your company's operations, certain software applications, such as Cerasis Rater, can practically eradicate the need for human labor.
Furthermore, these applications can consolidate shipments and simultaneously handle several shipments in transit. Cerasis Rater performs additional research to generate a wide variety of customizable reports and monitors the level of client satisfaction.
5) Extend Your Hand
Being proactive should encompass more than just the search for new shippers. Engaging in active networking gives you countless options for partnerships and ensures that you remain current on the most recent developments in your sector.
However, not all social networks are made equal when it comes to the way they might benefit a company. For example, Facebook and Twitter are more well-known among end users, but professionals choose to congregate on LinkedIn.
There are several other organizations that anyone may become a part of, but the one called Transport Network Freight Brokers Logistics has garnered the most interest, with approximately 2,500 members.
6) Consider Crowdfunding for Your Cargo Brokerage
Or don't. Because you have such a detailed plan, the chances that you will profit from a crowdfunding effort may not be needed. On the one hand, many individuals' sponsoring a project or commercial activity gives the potential for quick development and even some marketing exposure.
On the other hand, receiving the funding might take a while, and if the campaign is unsuccessful, it could hurt the public's perception of your company.
The U.S. Small Business Administration (SBA) has written an excellent blog article that discusses whether or not you should use crowdsourcing to raise money for your small business. The article also offers some practical advice on successfully starting a crowdfunding campaign.
7) Be the Type of Entrepreneur Who Takes Initiative
In the freight broker industry, contracting, sitting around, and waiting for business prospects are not going to cut it.
You should seek out potential shippers in the wild and contact them; after you have found them, you should not wait for them to call you. Instead, check up on them after you've already sent the start-up materials and give assistance if they require it. A thoughtful approach like this one is rewarded.
Additionally, don't forget about your visibility on the internet. When you've finished setting up your business website, you may go on to add a blog. Again, you don't need to be an expert in information technology to utilize one of today's user-friendly blog systems; all you need is a web browser.
By blogging regularly, you can demonstrate to shippers that you are active, boost your influence in the industry, and make it simpler for customers to locate your company on the internet. The total number of clients increases as a result of all of these.
8) Determine a Specific Market Niche
In this stage of the game, marketing analysis becomes important. Carry out the necessary research, arrange the relevant facts, and then come to an informed decision on whether or not and how you should reorganize your company.
Consider aspects such as the region and the kind of goods being transported, and bear in mind that the market niche that you discover may call for the development of original or alternative strategies. Make an effort to forge an innovative course for the company you intend to operate.
9) Never Cease Your Attempts to Learn
Education has never been more accessible than it is now, thanks to the internet. There are many free webinars, case studies, and reports available online, in addition to entire online classes, to gain knowledge.
There are useful tools that, for a small or even no fee on your part, may keep you abreast of developments in the relevant industry. For example, logistic Dynamics gives a comprehensive collection of materials that are easily accessible over the internet and are free to use.
10) Take Into Account What Shippers Search For
Shippers are interested in learning, first and foremost, whether or not your company possesses the appropriate licenses and bonds. However, because of the recently implemented $75,000 Broker Bond, shippers are being extremely cautious about it.
With the recent increase in the cost of the bond, it is more important than ever before for freight brokers to have access to suitable bonding options for freight brokers.
Shippers are still interested in various factors, such as the caliber of your billing department, the options you provide for cargo insurance, your carrier selection policy, and even how well you interact with them.
Shippers are interested in all of these things and more. Because of the direct connection between these factors and the image of your company, you should strive to achieve excellence on every level.
One of the recurring ideas that we have been endeavoring to stress throughout this article is the essential function that the pursuit of business expansion plays.
Experimenting with new methods of conducting business will not only prevent you from becoming yet another victim of the $75,000 bond, but it also has the potential to take your freight brokerage to an entirely new level, thereby boosting your profits, your stability, and your overall level of success.
Conclusion
In conclusion, if you're thinking about starting a freight shipping company, here are a few things you should consider before jumping into the deep end.
At A1 Auto Transport, we make it our business to stay up to date on the latest developments in the shipping industry. So contact us anytime to learn about our comprehensive range of shipping services.